Some marketers seem to be truly gifted in the field of cold calling. Sadly, those gifted talents are few and hard to find. For you, as a solo online marketer, you lack the budget to outsource this or hire people to do it for you. But with the right education, you can become one of the fortunate few yourself. To overcome any fears, just focus on what you need to do. Be positive and let anything negative that comes your way just roll off your back.
Select businesses to call that are likely candidates for what you are marketing. What you should be aiming for is a list of promising businesses to call who are selected using the most relevant criteria. You don’t want to call people who have no need for what you’re offering. You can start off with a general set of listings, such as the yellow pages. This initial list will probably be quite long. Ideally, though, you’ll want to trim down your list so it contains only the most targeted businesses. You should look for patterns so that in the future you get more accurate at targeting the best prospects.
We can all say that the end of the work day does not feel as good as the beginning. The earlier hours are more suited for cold calling. This is because people normally do not let work bother them. People usually do a better job early in the day.
During the afternoon, they start to get bothered and tired. They are busy and in the middle of whatever they are working on at work. So you will tend to find folks more open minded in the first half of the day than later.
There is so much to be said for have persistence in anything you do. Most people don’t respond to an ad until they’ve seen it seven times. It only takes five with cold calling. What this means is that email and print advertising aren’t as effective as cold calling. What has been determined is most cold callers give up after two calls. Studies have shown that 70 percent of sales that are made are made with five calls. Most people view cold calling as an exercise in failure. That’s only because they won’t do what is necessary.
Don’t expect to become an Chrome Hearts T-Shirt expert at cold calling overnight, as there are many subtleties to it. Try to improve consistently, and you can learn just as much from your failures as from your successes. Remember that it becomes easier the longer you do it, so don’t be afraid to give it a try.